years in business
staff in 6 cities
clients around the globe
messages sent last month

About Waterfall

Waterfall is the evolution of mobile engagement and CRM that allows brands to build their existing customer database and drive top-line revenue with targeted, relevant mobile content. Founded in 2005, Waterfall is headquartered in San Francisco. Through RCS, SMS, MMS, Wallet, rich media, Push or Beacon messaging solutions, Waterfall’s technology creates cross-channel marketing experiences and integrates seamlessly with any third-party software or databases. Companies such as 7-Eleven, Cabela’s, Cost Plus World Market, Jack in the Box, Papa Murphy’s, Pier 1, Tailored Brands and TGI Friday’s use Waterfall’s solutions and strategic expertise to extend their conversations to the mobile customers.

Meet the Team

Michael Ahearn

VP, Customer Development

Michael Christopher

Director of Finance

Randy Echavarria

Sr. Account Manager

Garrett Hesley

Finance Manager

John Lau

Frontend Engineer

John McLane


Matthew Sechrest


Kurt Sudyka

Director of Client Solutions

Christa Alexander

Account Manager

Elsbeth Cloninger

Director, Client Development

Christin Engstrom

Senior Project Manager

Vince Ho

Platform Architect

John Lee

Sr. QA Engineer

Rich Moore

Chief Solutions Architect

Shalin Shah

Platform Engineer

Patrick Teng


Georges Auberger

CTO (interim)

Matt Close

VP, Client Development

Lee Esposo

Senior DevOps Engineer

Tom Imboden

Director of Sales

Tina Lo

Staff Accountant

Jay O'Sullivan

SVP, Sales

Matt Silk

Head of Strategy

Tina Wang

VP, Product & Client Services

Jamal Bara

Digital Marketing Manager

Pedro Cortopassi

Principal Engineer

Paul Godinez

General Counsel

Hanna Lagasca

Compliance Analyst

Mochi (Lo)

Director of Mayhem

Christopher Rhodes

VP, Design & Special Projects

Barry Snower

Director of Client Development

Peanut (Wang)

Chief Feline Officer


Waterfall is pushing mobile communications between brand and customer to become more personal, and thus more beneficial for everyone.

Come join us »